New Business | Ad agency new business | Sanders Consulting Group

Squeeze the most out of your change efforts.

Wholesale Change Can Jump-Start New Business

Lets go back and revisit one of our old clients and see how they revamped their entire ad agency new business program: A 25-year-old design studio with 7 full-time employees […]

A Hard Lesson In New Business

The head of account service (we’ll call him “Tom”) at a fast-moving regional agency was on a roll. Tom had just closed the largest account in the history of the […]

There is one clear winner at the end of an RFP process.

Winning The RFP Process: 10 Rules

Let me start out by saying I really don’t like the RFP process. But, to paraphrase Churchill’s famous dictum about democracy: the RFP process is the worst form of agency […]

What distinguishes the expert from the novice is the thousand tiny little refinements one makes to improve.

New Business: It’s the Small Stuff

There is always another side to new business that agencies often overlook – little things that, when added up, can help (or hurt) your firm in big ways. Wrapped up […]

Select A Growth Plan That Hits The Target

Learn how agencies grow by outscoring their competition with better new business processes – not better advertising or PR. Over the past many years Sanders Consulting Group has developed important […]

Ad Agency Growth: Training vs. Consulting

It’s often been said, your most valuable assets walk out the door at five o’clock. Why don’t we treat them that way and develop a strong agency training program? American […]

There is a massive tank filled with new business opportunities – what are you doing to tap into it?

Is Your Agency Winning or Losing New Business?

This is a repost of what I wrote for Norman Sherman over at the The Troyanos Group – a leading marketing industry recruiting and consulting firm. Outstanding company. New business is […]

The Most Important Client At Your Agency?

Most ad agencies are spending way too much time on their accounts and not enough time on the agency’s business. Often when consulting with an agency we will ask them […]

Understanding why you failed is the first step in turning new business around.

7 Ideas On Why Your New Business Program Is Failing

For an ad agency, no other activity can match the reassurance that winning new business can provide. Not keeping clients. Not winning awards. Not making more money. New business wins […]

In new business there are winners and losers.
Learn how to win!

Win More New Business More Often

Bring in the experts! Learn how to fix new business forever and celebrate new business wins all the time. Growing your firm these days is more important than ever. You […]