Operations | Ad agency new business | Sanders Consulting Group

Build a Custom Training Program for Your Ad Agency

Every agency leader recognizes the value and benefits of training. When done properly training can make your agency faster, stronger, and more effective. Even a simple training initiative can lead […]

Sometimes making a small change can transform the whole organization.

7 Ways To Overhaul Your Account Management Team

Now is a good time to restructure and revamp your account management team. How best to improve account management? Many agencies can’t keep up with the new high-energy clients emerging in […]

Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow

I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]

Change is inevitable. Leaders create order.

Dazed And Confused: Tips For Running an Ad Agency

During our work with thousands of high performing ad agencies (and scores of ‘lower’ performers), we have identified a few ingredients that help create a nimble and highly profitable firm. […]

Is the future of advertising agencies really this bad?

Understand the New Marketing Challenges

Is the future of advertising agencies really a long, bleak, lonely journey into nothingness? A place where high-speed idea factories have replaced agencies in the tactical area. Where the client “c-suite” gets all strategic communication […]

The Agency Offsite as Engine for Innovation

Most agencies annually convene a leadership meeting, strategic planning retreat, or brainstorming session dedicated to crafting an innovative course of business strategy. Rarely do these meetings deliver results. Instead, they […]

Keeping clients is about learning to clear the hurdles.

Client Relationship Hurdles: Don’t Trip!

Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]

Is the grass really greener on the other side?

What Are The Real Assets In Your Marketing Firm?

Constantly changing client demands, new marketing technology and shifting options are all circling overhead, demanding the attention of agency leaders. These red herrings have shifted the focus outward, away from […]

New Business | Client Service: Keys to Successful Negotiation

Every person in advertising, like every fisherman, has a story about “the one that got away,” the perfect client that was a great fit, or the one that was “this […]

Creative Age | The Future Of Marketing

Just as marketers are getting religion about the importance of social media, they are in danger of failing to see that social media is just a vehicle, not the solution. […]