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Who Designs Your Agency’s New Business Pitches – The Sandman?

All clients report that it’s sad how poorly many agencies present for their business. “I’m looking for the Sandman. He’s somewhere ’round ’tis said; But as I’m rather sleepy, I […]
What Really Matters: Qualifying a New Business Lead

In the battle for new business, there is nothing more impressive than a winning ad agency. Over the years, we’ve worked hard to identify the winning characteristics that winning agencies […]
Stop Following the Formal Pitch Process!

Most agencies look and act pretty much the same to most prospects – perhaps doing something differently can help you stand out and win. Let me share a short story to […]
Guest Post: A Copywriter’s Survival Guide to Pitching

We’ve been pitching a lot lately (and winning, yippie!). So I thought I’d write a guide on the best ways I’ve discovered to survive pitching, week in week out. Gym […]
Winning The Pitch Advice From The Experts

Truly outstanding marketing firms understand that their presentation must be well structured, and the importance of “theatre” throughout the presentation is well understood. This is a chance to create that […]