• Building a better staff is the first step to building a better marketing firm.

    Building An Agency Training Program

    Sanders Consulting Group has undertaken the development of a number of custom training programs, some for larger advertising firms and some for much smaller operations. For one firm, with multiple […]

     
  • Love winning new business.

    A Hard Lesson In New Business

    The head of account service (we’ll call him “Tom”) at a fast-moving regional agency was on a roll. Tom had just closed the largest account in the history of the […]

     
  • The power of asking why?

    Simple Problem Solving: 5 Whys and Why-Why?

    The other day an interesting conversation reminded me of the old consulting tool called the “5 Whys.” It’s a simple question-asking method used to explore the cause/effect relationships underlying a […]

     
  • Make sure they want to come back.

    Ad Agency Growth: Training vs. Consulting

    It’s often been said, your most valuable assets walk out the door at five o’clock. Why don’t we treat them that way and develop a strong agency training program? American […]

     
  • Don’t let fear paralyze your firm. Take action now.

    Take Care of Your Own: Leadership!

    In this tough economy, employee training and development is the last thing on your mind. In fact, how many times have you thought or said to someone, “You should feel lucky to have […]