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Ad Agency Learns "Less is More" In New Business
Two weeks after Torch Training, a 20-person agency received a tip – a national hotel chain was unhappy with their current agency. The principal gave the prospect a call, introduced […]
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The Most Important Client At Your Agency?
Most ad agencies are spending way too much time on their accounts and not enough time on the agency’s business. Often when consulting with an agency we will ask them […]
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Please Help Us Win The Pitch
The message was left with a hint of desperation in the voice, “Please call ASAP!” Checking the time it was left late the night before. So I called. It seems […]
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