April, 2011 | Ad agency new business | Sanders Consulting Group

Winning New Business: The Tour

All the agency-selection advice given to prospects by associations, books, periodicals, and websites stress the importance of an agency tour before final selection. Additionally all search consultants strongly stress the […]
Profiling the Client Relationship

The things you say, the way you look, the materials you present – all are part of chemistry. And the clients are watching. Your likeability, which you can control with client […]

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May 18th, 2018

Being part of a winning team takes a lot of hard work – but there is one thing that can really separ[...]

March 9th, 2018

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, dema[...]

February 6th, 2018

Every marketing firm is unique, but many end up sounding and looking the same. The key question[...]

January 25th, 2018

There is a serious push in the advertising industry for marketing agencies to develop some sort of n[...]

January 12th, 2018

Every agency leader recognizes the value and benefits of training. When done properly training[...]

December 12th, 2017

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency lead[...]

November 30th, 2017

We're best known for our full range of skill-building training programs that are agency specific, me[...]

November 9th, 2017

All clients report that it's sad how poorly many agencies present for their business. "I'm [...]

October 17th, 2017

Understanding how to get leaders to start fishing for new business has stumped agencies for many yea[...]

October 6th, 2017

Which one of your many clients is the most important to your agency? A client who will never le[...]

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