February, 2013 | Ad agency new business | Sanders Consulting Group

There is plenty of new business out there – all you need is a spark!

Agency Post: Simple Rules For New Business

The Agency Post, an interactive publication for ad, PR and marketing professionals, was kind enough to post my thoughts on new business here. A short snippet: At its heart, new […]

Tear down the walls - set your staff free.

Structure Can Be The Enemy

The agency had lost a key account that represented a large percentage of its revenue, and as a result it had been forced to reduce staff. Within 6 months they […]

There is a massive tank filled with new business opportunities – what are you doing to tap into it?

Is Your Agency Winning or Losing New Business?

This is a repost of what I wrote for Norman Sherman over at the The Troyanos Group – a leading marketing industry recruiting and consulting firm. Outstanding company. New business is […]

How many times can you miss in new business?

Stop Missing Out On New Business You Should Win

You can have the best creative in the business, the best strategic processes that outflank your competition, and the best brand knowledge, and still not win any new business. It […]

Are Ad Agencies Too Expensive?

Many advertising agencies are starting to hear more and more that they are too expensive. Having worked with many of them we know most ad agency rates are reasonable. The […]