2015 | Ad agency new business | Sanders Consulting Group

How many agencies are all trying to do the same thing?

Stop Following the Formal Pitch Process!

Most agencies look and act pretty much the same to most prospects – perhaps doing something differently can help you stand out and win. Let me share a short story to […]

If your team has the passion it’s up to you to find it!

Ad Agencies Used to Be Great at Creating Stars

In the crazy world of marketing, your agency is only as good as your people. Not too many years ago, ad agencies were known for their ability to create stars. […]

Ad Agency Leaders Must Be Focused – But on What?

The agency world has changed a lot, but two things remain the same for marketing firms: the necessity to win new accounts and the need to keep what you win. […]

Don’t get behind the power curve. Move ahead with authority. Knowledge is power.

Power Curve: How to Get Ahead of Clients and Stay There!

There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” I’ve heard it used many times in the business world, but I’m […]

Transform Your Team. Grow Your Agency. Retain More Clients.

Shift Account Service to a New Level! Focus On Client Retention and Growth! Account management is more complicated than ever. Today’s clients don’t want high-paid account management teams that just […]

Agency Life: Branding A Creative Agency

It’s the never ending question – why do clients choose one agency over another? Almost every agency I visit says the same thing, “We’re a great agency, lots of case […]

Blow past the competition! Fast close more business.

Fast Close More Agency New Business Wins

Fast closing means closing prospects within 48-hours, or within 7 days at most, from the time of the first visit. That means you bypass formal presentations, proposal writing, long reviews, […]

Ad Agency, Differentiate or Die!

Differentiate or Die! These stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not […]

Agencies don’t wake up one day and just go out of business. It happens by a thousand tiny cuts over time.

Death by a Thousand Cuts: Shift to Value Based Pricing

Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]