Bob Sanders

Keeping clients is about learning to clear the hurdles.

Client Relationship Hurdles: Don’t Trip!

Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]

The (un)Changing World | Agency Leadership

Many agency leaders have given up on sailing into winds of change that are blowing through our industry. Instead they let clients take the lead and force the pace of […]

Select A Growth Plan That Hits The Target

Learn how agencies grow by outscoring their competition with better new business processes – not better advertising or PR. Over the past many years Sanders Consulting Group has developed important […]

Outline how you will win your next new business pitch.

Plan To Win: A Winning Strategy

It’s funny how something like a simple comment can remind you of a little secret to winning the pitch. I was in a meeting with a great ad agency and they […]

Free your staff to be more creative, more proactive, more efficient.

How To Be A Better Creative Firm

In a post by Anita Zanesco, a Senior Consultant at TrinityP3, she asks the multi-million dollar question: “How do we get better work from our creative agencies?” Anita provides 3 […]

Clients are leaving agencies in record numbers.

Half Your Clients May Walk This Year

Client retention at agencies across the country is dropping like a stone. A few years ago agencies could count on keeping clients for four years or more. Now this retention […]

5 Most Common Mistakes in New Business Outreach

Outreach is vital for new business, vital to building awareness about your firm, and an important way to express your interest in your prospect’s industry. Most agencies seem to be […]

Build a winning ad agency new business team!

12 Winning the Pitch Presentation Rules

I recently trained a great mid-sized agency on how to present – they had won their last three pitches, but felt it was too difficult, too much upheaval, too much […]

All of our programs are supported by a large manual that keeps the training fresh for years!

New Business Can Be Very Profitable To An Agency – But You Must Invest First!

New business takes a toll on agency resources including time, funding and energy. That’s why there must be strong commitment throughout the organization to the growth plan. But first you […]

Ad Agency Growth: Training vs. Consulting

It’s often been said, your most valuable assets walk out the door at five o’clock. Why don’t we treat them that way and develop a strong agency training program? American […]