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Focus Your Brand: Focus Your Efforts: Win
How did an agency in the middle of nowhere Amish country grow 50 percent at the height of this recession? At a time when agencies around the world are cutting […]
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How Agencies Get New Business
The faster you understand the key points raised in the very interesting infographic by RSW/US, the closer you are to understanding how to execute a new business program. There are many […]
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Retention: How to Prioritize Clients
Running a marketing firm of any size is a juggling act. Not only are you working on several different client/agency initiatives at any given time, but you’ve got projects from […]
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The Most Important Client At Your Agency?
Most ad agencies are spending way too much time on their accounts and not enough time on the agency’s business. Often when consulting with an agency we will ask them […]
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7 Ideas On Why Your New Business Program Is Failing
For an ad agency, no other activity can match the reassurance that winning new business can provide. Not keeping clients. Not winning awards. Not making more money. New business wins […]
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Winning: Client Presentation Check List
More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]
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Winning New Business: Rules For Closing The Deal
Shhhh… Listen and win new business! The bottom line for every new business person is winning the business. You plan carefully for every good lead and every potential opportunity. You […]
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New Business | Client Service: Keys to Successful Negotiation
Every person in advertising, like every fisherman, has a story about “the one that got away,” the perfect client that was a great fit, or the one that was “this […]
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How Many New Business Leads are Out There?
One of the big problems marketing firms face when thinking about new business is trying to understand the math. Have you ever wondered just how many clients are satisfied with […]
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Winning The Pitch Advice From The Experts
Truly outstanding marketing firms understand that their presentation must be well structured, and the importance of “theatre” throughout the presentation is well understood. This is a chance to create that […]
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