• Frustrated with new business? Focus.

    Focus Your Brand: Focus Your Efforts: Win

    How did an agency in the middle of nowhere Amish country grow 50 percent at the height of this recession? At a time when agencies around the world are cutting […]

  • Is there a secret key to winning new business?

    How Agencies Get New Business

    The faster you understand the key points raised in the very interesting infographic by RSW/US, the closer you are to understanding how to execute a new business program. There are many […]

  • Isn't it time to take a closer look?

    The Most Important Client At Your Agency?

    Most ad agencies are spending way too much time on their accounts and not enough time on the agency’s business. Often when consulting with an agency we will ask them […]

  • Understanding why you failed is the first step in turning new business around.

    7 Ideas On Why Your New Business Program Is Failing

    For an ad agency, no other activity can match the reassurance that winning new business can provide. Not keeping clients. Not winning awards. Not making more money. New business wins […]

  • Stop shouting! Listen. And you will win.

    Winning New Business: Rules For Closing The Deal

    Shhhh… Listen and win new business! The bottom line for every new business person is winning the business. You plan carefully for every good lead and every potential opportunity. You […]

  • How Many New Business Leads are Out There?

    How Many New Business Leads are Out There?

    One of the big problems marketing firms face when thinking about new business is trying to understand the math. Have you ever wondered just how many clients are satisfied with […]

  • Winning The Pitch Advice From The Experts

    Winning The Pitch Advice From The Experts

    Truly outstanding marketing firms understand that their presentation must be well structured, and the importance of “theatre” throughout the presentation is well understood. This is a chance to create that […]