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Home   Articles posted by Bob Sanders (Page 5)

 
  • Your agency has a choice for how it wants to stand out.

    There Are Only Four Types of Ad Agencies

    Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]

     
  • Accept that your agency has strengths and weaknesses, and use every tool to achieve your goals.

    The Mistake of Misunderstanding Chemistry

    Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]

     
  • The Mad Men Final: The Lost Skills of Advertising

    The Mad Men Final: The Lost Skills of Advertising

    It’s the end of an era, in more ways than one. The hit AMC show Mad Men series finale wrapped up a glimpse into a lost world of advertising. At the […]

     
  • Your job is to fill the room with magic.

    Agency Life: Your New Business Presentation Sucked

    Another new business loss – and the prospect will never tell you that your presentation sucked. Rather the prospect will say, “Their creative was better.” Or maybe you heard that […]

     
  • Leaders find a way around obstacles.

    Is Your Ad Agency On The Wrong Path?

    How do you know if your marketing firm needs a new vision? Some agency leaders may believe they already have a sense of direction. The feeling is often: “We’ve gotten […]

     
  • The power of questions is the basis of all new business success.

    New Business Pro: Be the Dumbest Person in the Room

    I spent many years consulting, and it’s often said that good questions are a consultant’s best friend. Back in the day, I ran a consulting firm that focused on solving […]

     
  • How many agencies are all trying to do the same thing?

    Stop Following the Formal Pitch Process!

    Most agencies look and act pretty much the same to most prospects – perhaps doing something differently can help you stand out and win. Let me share a short story to […]

     
  • If your team has the passion it’s up to you to find it!

    Ad Agencies Used to Be Great at Creating Stars

    In the crazy world of marketing, your agency is only as good as your people. Not too many years ago, ad agencies were known for their ability to create stars. […]

     
  • Don't get distracted by the little things.

    Ad Agency Leaders Must Be Focused – But on What?

    The agency world has changed a lot, but two things remain the same for marketing firms: the necessity to win new accounts and the need to keep what you win. […]

     
  • Don’t get behind the power curve. Move ahead with authority. Knowledge is power.

    Power Curve: How to Get Ahead of Clients and Stay There!

    There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” I’ve heard it used many times in the business world, but I’m […]

     
← Previous 1 … 3 4 5 6 7 … 22 Next →
 

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New Business Hawk

Winning or Losing? Different Types of Agency Culture

Winning or Losing? Different Types of Agency Culture

May 18th, 2018

Being part of a winning team takes a lot of hard work – but there is one thing that can really separ[...]
First Rule of Ad Agency Leadership: Grow or Die

First Rule of Ad Agency Leadership: Grow or Die

March 9th, 2018

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, dema[...]
Ad Agency Branding, Culture and Leadership

Ad Agency Branding, Culture and Leadership

February 6th, 2018

Every marketing firm is unique, but many end up sounding and looking the same. The key question[...]
The Ad Agency Consulting Model Conundrum

The Ad Agency Consulting Model Conundrum

January 25th, 2018

There is a serious push in the advertising industry for marketing agencies to develop some sort of n[...]
Build a Custom Training Program for Your Ad Agency

Build a Custom Training Program for Your Ad Agency

January 12th, 2018

Every agency leader recognizes the value and benefits of training. When done properly training[...]
Set Some Ad Agency New Business Goals for the New Year

Set Some Ad Agency New Business Goals for the New Year

December 12th, 2017

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency lead[...]
Benefits of Ad Agency Growth

Benefits of Ad Agency Growth

November 30th, 2017

We're best known for our full range of skill-building training programs that are agency specific, me[...]
Who Designs Your Agency’s New Business Pitches – The Sandman?

Who Designs Your Agency’s New Business Pitches – The Sandman?

November 9th, 2017

All clients report that it's sad how poorly many agencies present for their business. "I'm [...]
Why Your Senior Management Team Can Never Grow Your Agency

Why Your Senior Management Team Can Never Grow Your Agency

October 17th, 2017

Understanding how to get leaders to start fishing for new business has stumped agencies for many yea[...]
Your Agency’s Most Important Client?

Your Agency’s Most Important Client?

October 6th, 2017

Which one of your many clients is the most important to your agency? A client who will never le[...]
 

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