Bob Sanders

There Are Only Four Types of Ad Agencies

Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]

Accept that your agency has strengths and weaknesses, and use every tool to achieve your goals.

The Mistake of Misunderstanding Chemistry

Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]

The Mad Men Final: The Lost Skills of Advertising

It’s the end of an era, in more ways than one. The hit AMC show Mad Men series finale wrapped up a glimpse into a lost world of advertising. At the […]

Your job is to fill the room with magic.

Agency Life: Your New Business Presentation Sucked

Another new business loss – and the prospect will never tell you that your presentation sucked. Rather the prospect will say, “Their creative was better.” Or maybe you heard that […]

Is Your Ad Agency On The Wrong Path?

How do you know if your marketing firm needs a new vision? Some agency leaders may believe they already have a sense of direction. The feeling is often: “We’ve gotten […]

The power of questions is the basis of all new business success.

New Business Pro: Be the Dumbest Person in the Room

I spent many years consulting, and it’s often said that good questions are a consultant’s best friend. Back in the day, I ran a consulting firm that focused on solving […]

How many agencies are all trying to do the same thing?

Stop Following the Formal Pitch Process!

Most agencies look and act pretty much the same to most prospects – perhaps doing something differently can help you stand out and win. Let me share a short story to […]

If your team has the passion it’s up to you to find it!

Ad Agencies Used to Be Great at Creating Stars

In the crazy world of marketing, your agency is only as good as your people. Not too many years ago, ad agencies were known for their ability to create stars. […]

Ad Agency Leaders Must Be Focused – But on What?

The agency world has changed a lot, but two things remain the same for marketing firms: the necessity to win new accounts and the need to keep what you win. […]

Don’t get behind the power curve. Move ahead with authority. Knowledge is power.

Power Curve: How to Get Ahead of Clients and Stay There!

There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” I’ve heard it used many times in the business world, but I’m […]