Growing Your Agency | Ad agency new business | Sanders Consulting Group

Ad Agencies: Use Chemistry To Win New Business

Creating good chemistry is an art. It doesn’t just “happen.” Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor,” comments a retail […]

In new business there are winners and losers.
Learn how to win!

Win More New Business More Often

Bring in the experts! Learn how to fix new business forever and celebrate new business wins all the time. Growing your firm these days is more important than ever. You […]

Common Business Cycles: Find Your Agency

If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]

We Believe in a Winning Ad Agency Strategy!

Are you ready to learn how to win your ad agency’s next pitch? To gain some insight into how others are winning more new business then ever? To pick up […]

New Business: Warning Signs of a Nightmare Prospect

New business sometimes lands you in strange places – learn how to read the signs. This has never been truer than in challenging time like these. Winning is everyone’s objective, […]

Sun Tzu emphasized the importance of positioning in strategy.

Ad Agencies Should Win the Account Before It Turns into a Pitch

In Sun Tzu’s famous series of essays called the Art of War, he recommends that the best way to win at war is to win without a battle. In other […]

There are many leads out there, waiting to be found.

The Heartbeat Of New Business: Leads

Sanders Consulting Group has trained many marketing firms in a proven and successful process for opening doors, finding opportunities and generating leads. Our process builds agency awareness and creates relationships with prospects. The […]

Agency Growth the Old Fashion Way: Buy It!

What can you do when you really want to grow fast? Do a cross-town merger. This way you add important services you don’t have or bulk up fast and perhaps more […]

Understanding baseball opens up new ways for an agency to win new business.

Ad Agency Baseball: The Secret to Winning New Business

Most agencies focus on the pitch, the show, the new business presentation. This is putting the spotlight on the wrong place. By then, most of the really important decisions have […]

Now is the best time to go fishing for new business.

New Business in Tough Times: 5 Ideas for Growth

A recent B-to-B Magazine headline shouted, “Desperate ad agencies scramble for business.” There is no disputing that the current climate is the most challenging our industry has experienced in memory. The […]