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Home   Leadership (Page 3)

 
  • Don't get distracted by the little things.

    Ad Agency Leaders Must Be Focused – But on What?

    The agency world has changed a lot, but two things remain the same for marketing firms: the necessity to win new accounts and the need to keep what you win. […]

     
  • Agencies don’t wake up one day and just go out of business. It happens by a thousand tiny cuts over time.

    Death by a Thousand Cuts: Shift to Value Based Pricing

    Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]

     
  • Find a new direction for growth.

    That Time of Year: Planning New Business for the New Year

    It’s that time of year again – about to close out the end-of-year and start to think about next year. Ad agencies are trying to maintain, and grow, their piece […]

     
  • The Dreaded Ad Agency Holiday Card: 8-Point Checklist

    The Dreaded Ad Agency Holiday Card: 8-Point Checklist

    When is a holiday card not just a holiday card? When it’s from a highly creative marketing firm trying to showcase their talent. Then it’s part of your brand, a […]

     
  • Fishing and new business is both mystifying and always occasions for hope.

    Bringing in New Business: Fishing for the Big One

    There is an old adage around fishing circles that always comes up on those days the fish aren’t biting – “that’s why they call it fishing and not catching.” Fishing […]

     
  • Make it as difficult as possible.

    Why Do So Many Ad Agency Websites Suck?

    The first place most prospects look is your website. So where is the basic information? Where is the client list? Where is the staff? Who is the CEO? It’s almost […]

     
  • What’s The Secret New Business Tool?

    What’s The Secret New Business Tool?

    It’s always a little surprising to me when an ad agency can’t figure out what happened. They lose a pitch. Or they lose a client. And they wonder why? Every […]

     
  • Clients have become accustomed to poor service, fix it.

    Account Management or Account Services?

    Chris Currier, Director of Account Management at the great ad agency Planit recently posted a great post. In it he brings up something I’ve been thinking about for some time. […]

     
  • Typical Ad Agency Organizational Structure Alternatives

    Typical Ad Agency Organizational Structure Alternatives

    Changing the organizational chart does NOT equal operational excellence. Structure is not the enemy, or the Holy Grail – it is only a tool that supports the brand. Structure provides […]

     
  • Tap into high performance!

    How Any Agency Can Survive in This New Era

    The marketing communications industry is experiencing change on a colossal scale. Not since the introduction of television have so many profound currents converged to change the course of the ‘traditional’ […]

     
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New Business Hawk

Winning or Losing? Different Types of Agency Culture

Winning or Losing? Different Types of Agency Culture

May 18th, 2018

Being part of a winning team takes a lot of hard work – but there is one thing that can really separ[...]
First Rule of Ad Agency Leadership: Grow or Die

First Rule of Ad Agency Leadership: Grow or Die

March 9th, 2018

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, dema[...]
Ad Agency Branding, Culture and Leadership

Ad Agency Branding, Culture and Leadership

February 6th, 2018

Every marketing firm is unique, but many end up sounding and looking the same. The key question[...]
The Ad Agency Consulting Model Conundrum

The Ad Agency Consulting Model Conundrum

January 25th, 2018

There is a serious push in the advertising industry for marketing agencies to develop some sort of n[...]
Build a Custom Training Program for Your Ad Agency

Build a Custom Training Program for Your Ad Agency

January 12th, 2018

Every agency leader recognizes the value and benefits of training. When done properly training[...]
Set Some Ad Agency New Business Goals for the New Year

Set Some Ad Agency New Business Goals for the New Year

December 12th, 2017

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency lead[...]
Benefits of Ad Agency Growth

Benefits of Ad Agency Growth

November 30th, 2017

We're best known for our full range of skill-building training programs that are agency specific, me[...]
Who Designs Your Agency’s New Business Pitches – The Sandman?

Who Designs Your Agency’s New Business Pitches – The Sandman?

November 9th, 2017

All clients report that it's sad how poorly many agencies present for their business. "I'm [...]
Why Your Senior Management Team Can Never Grow Your Agency

Why Your Senior Management Team Can Never Grow Your Agency

October 17th, 2017

Understanding how to get leaders to start fishing for new business has stumped agencies for many yea[...]
Your Agency’s Most Important Client?

Your Agency’s Most Important Client?

October 6th, 2017

Which one of your many clients is the most important to your agency? A client who will never le[...]
 

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