Leadership | Ad agency new business | Sanders Consulting Group

Ad Agency Leaders Must Be Focused – But on What?

The agency world has changed a lot, but two things remain the same for marketing firms: the necessity to win new accounts and the need to keep what you win. […]

Agencies don’t wake up one day and just go out of business. It happens by a thousand tiny cuts over time.

Death by a Thousand Cuts: Shift to Value Based Pricing

Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]

That Time of Year: Planning New Business for the New Year

It’s that time of year again – about to close out the end-of-year and start to think about next year. Ad agencies are trying to maintain, and grow, their piece […]

The Dreaded Ad Agency Holiday Card: 8-Point Checklist

When is a holiday card not just a holiday card? When it’s from a highly creative marketing firm trying to showcase their talent. Then it’s part of your brand, a […]

Fishing and new business is both mystifying and always occasions for hope.

Bringing in New Business: Fishing for the Big One

There is an old adage around fishing circles that always comes up on those days the fish aren’t biting – “that’s why they call it fishing and not catching.” Fishing […]

Why Do So Many Ad Agency Websites Suck?

The first place most prospects look is your website. So where is the basic information? Where is the client list? Where is the staff? Who is the CEO? It’s almost […]

What’s The Secret New Business Tool?

It’s always a little surprising to me when an ad agency can’t figure out what happened. They lose a pitch. Or they lose a client. And they wonder why? Every […]

Clients have become accustomed to poor service, fix it.

Account Management or Account Services?

Chris Currier, Director of Account Management at the great ad agency Planit recently posted a great post. In it he brings up something I’ve been thinking about for some time. […]

Typical Ad Agency Organizational Structure Alternatives

Changing the organizational chart does NOT equal operational excellence. Structure is not the enemy, or the Holy Grail – it is only a tool that supports the brand. Structure provides […]

How Any Agency Can Survive in This New Era

The marketing communications industry is experiencing change on a colossal scale. Not since the introduction of television have so many profound currents converged to change the course of the ‘traditional’ […]