Leadership | Ad agency new business | Sanders Consulting Group

Perhaps some rules of etiquette and conduct are needed in new business.

Code of the New Business Professional

I’ve worked in new business for many years, all over the world, and have had the pleasure of meeting some of the best and brightest. One of my greatest joys is […]

The Prospect You Need To Turn Down

Sometimes it’s better for an agency to just say NO to new business! There are times in every agency owner’s life that a prospect comes in and forces a gut […]

Being the leader is a lonely job. Reach out and get some help.

Three Important Ad Agency Leadership Questions

As an agency owner it almost goes without saying that part of your job is to plan for the long term legacy of your agency. As agencies, big and small, […]

Agency2020: Agency of the Future

There’s a new, smarter way to run an agency these days. Once, advertising agencies had it all. Agencies were the envy of the business world, until others started preying on […]

#INBOUND Conference: FAQs About Chemistry, Client Retention and Growth

I presented at the #INBOUND Conference on a topic that is vital for every agency leader to understand: Chemistry. New business wins most often depend on which firm the prospect […]

The Real Reason Ad Agencies Struggle

Why is it so difficult to get stuff done? Why do so many leaders find it hard to communicate and execute in today’s ad agencies? It all starts at the top. […]

Accept that your agency has strengths and weaknesses, and use every tool to achieve your goals.

The Mistake of Misunderstanding Chemistry

Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]

The Mad Men Final: The Lost Skills of Advertising

It’s the end of an era, in more ways than one. The hit AMC show Mad Men series finale wrapped up a glimpse into a lost world of advertising. At the […]

Is Your Ad Agency On The Wrong Path?

How do you know if your marketing firm needs a new vision? Some agency leaders may believe they already have a sense of direction. The feeling is often: “We’ve gotten […]

If your team has the passion it’s up to you to find it!

Ad Agencies Used to Be Great at Creating Stars

In the crazy world of marketing, your agency is only as good as your people. Not too many years ago, ad agencies were known for their ability to create stars. […]