Leadership | Ad agency new business | Sanders Consulting Group

Ad Agency Creative Approach To Leadership

Ad Agencies must be prepared to implement creative new approaches to reach and communicate with clients and consumers. This may take a new approach to develop best practices, new ideas, and […]

Ad Agency Strategic Plan Development

These are tough times for the traditional advertising firm. The fundamentals of marketing are changing, traditional forms of advertising no longer get the same bang-for-the-buck, and digital is gaining more […]

Where is Your Ad Agency?

A recent poll among agency leaders nationwide showed clearly the strong fault lines running through the industry. Leadership is not about theory. It’s about definable action a leader can take […]

Change is inevitable. Leaders create order.

Dazed And Confused: Tips For Running an Ad Agency

During our work with thousands of high performing ad agencies (and scores of ‘lower’ performers), we have identified a few ingredients that help create a nimble and highly profitable firm. […]

Hawk Tails: Interview with Fred Goldberg

Have you ever wondered what it was like in the crazy days of advertising during the greatest boom of our time? I mean what it was really like? If […]

The New Business Budget Game: Up to Six Million

To avoid discounting your work, we believe agencies should discuss money whenever a new job or project is brought up, right when the assignment is first mentioned by the client. […]

Good Luck With The Future Of Advertising

Recently, we were called in to help a small five-person marketing firm set up a new business system. After a day-long session, they decided that their “new” brand, something they […]

How To Lose A Prospect You’ve Won

The pitch went like clockwork, the prospect was ready to go, and the only thing standing in the way was “how much?” Then everything went south, fast. The agency president, […]

Ad Agency Leadership Exit Strategy

It’s the most important decision you have ever had to make. What is your leadership exit strategy? The key issue that threatens the continuation of many agencies and marketing communication […]

Dress appropriately for the occasion, but don’t be one of the crowd.

That Wonderful Hollywood Ad Agency Image: Looking the Part

It’s always been my personal view that because the ad business is so very visual, your outfit, meaning what you wear, sends a big message about you and your firm. […]