Creative and marketing agency winning new business ideas, tips, tools, and tactics along with a heavy dose of client retention and growth, operations and leadership strategies.
New Business Hawk Blog: Ad Agency Winning New Business Ideas
-
Open House Creates New Business
When was the last time you invited all the media reps, vendors, and influencers in your market to an open house at your firm? What we call watering the grapevine, […]
-
Agency Likeability: The Hidden Side of New Business
Your firm’s likeability, often called “chemistry,” describes the relationship between your firm and a good prospect. Most leading search consultants rate chemistry as the most critical tipping point that either […]
-
Client Relationship Hurdles: Don’t Trip!
Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]
-
The (un)Changing World | Agency Leadership
Many agency leaders have given up on sailing into winds of change that are blowing through our industry. Instead they let clients take the lead and force the pace of […]
-
Select A Growth Plan That Hits The Target
Learn how agencies grow by outscoring their competition with better new business processes – not better advertising or PR. Over the past many years Sanders Consulting Group has developed important […]
-
Plan To Win: A Winning Strategy
It’s funny how something like a simple comment can remind you of a little secret to winning the pitch. I was in a meeting with a great ad agency and they […]
-
Mirror Mirror: Why Agencies Need To Evaluate Their Own Image
Take a step back and look in the mirror! When you’re getting your hair done and it looks like your hairdresser hasn’t tended to her own hair in weeks, it […]
-
How To Be A Better Creative Firm
In a post by Anita Zanesco, a Senior Consultant at TrinityP3, she asks the multi-million dollar question: “How do we get better work from our creative agencies?” Anita provides 3 […]
-
Half Your Clients May Walk This Year
Client retention at agencies across the country is dropping like a stone. A few years ago agencies could count on keeping clients for four years or more. Now this retention […]
-
5 Most Common Mistakes in New Business Outreach
Outreach is vital for new business, vital to building awareness about your firm, and an important way to express your interest in your prospect’s industry. Most agencies seem to be […]