Creative and marketing agency winning new business ideas, tips, tools, and tactics along with a heavy dose of client retention and growth, operations and leadership strategies.
New Business Hawk Blog: Ad Agency Winning New Business Ideas
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How Can a Small Agency Compete in New Business?
With some smart strategic thinking any small agency can win over one of the big agencies. Many smaller firms we’ve worked with over the past few years have won going up against some of the […]
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Walking Dead Account Service
The Walking Dead, an American television drama on AMC, has struck a chord in popular culture. Set in a post-apocalyptic fictionalized present where zombies, or as they call them “walkers” […]
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Change Marketing Is A Powerful Tool To Find Prospects
Smart agencies target recent changes or appointments in the marketing, advertising or management areas with key companies or prospects they want. The old change management rule says the new contact […]
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Retention: How to Prioritize Clients
Running a marketing firm of any size is a juggling act. Not only are you working on several different client/agency initiatives at any given time, but you’ve got projects from […]
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Winning: Client Presentation Check List
More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]