Creative and marketing agency winning new business ideas, tips, tools, and tactics along with a heavy dose of client retention and growth, operations and leadership strategies.
New Business Hawk Blog: Ad Agency Winning New Business Ideas
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What Ad Agency Clients Really Want. And What You Must Provide.
If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]
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Agency Life: Sometimes Results Speak for Themselves
There are times when providing new directions in agency growth can be very rewarding. Our tag line is “New Directions For Agency Growth.” What this means is we work hard to really […]
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What Really Matters: Qualifying a New Business Lead
In the battle for new business, there is nothing more impressive than a winning ad agency. Over the years, we’ve worked hard to identify the winning characteristics that winning agencies […]
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Stop Doing New Business the Stupid Way
Everyone knows that in order to grow a successful marketing firm, hard work is the key ingredient. After all, it takes lots of elbow grease and burning the midnight oil […]
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#INBOUND Conference: FAQs About Chemistry, Client Retention and Growth
I presented at the #INBOUND Conference on a topic that is vital for every agency leader to understand: Chemistry. New business wins most often depend on which firm the prospect […]
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A Few More Effective New Business Tips
Agencies that don’t win much new business generally don’t do much to win new business. Just call me master of the obvious. There are many ways to generate growth for […]
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Don’t Make Agency New Business a “Do-It-Yourself” Project
New business isn’t advertising. In fact, new business is totally different from advertising. That’s why the typical agency president should not do new business – alone. Agency professionals just don’t have […]
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The Real Reason Ad Agencies Struggle
Why is it so difficult to get stuff done? Why do so many leaders find it hard to communicate and execute in today’s ad agencies? It all starts at the top. […]
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One Plus One Equals Three For Ad Agency
Growing the old fashioned way is often overlooked but it can be one of the best ways to grow. A general agency in the Mid-Atlantic region was strong at new […]
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Another Tip To Help Your Ad Agency Stand Out
Trying to grow an ad agency without first building a strong brand is like whistling in the wind. In this fast evolving world, where you must run just to stay […]