Creative and marketing agency winning new business ideas, tips, tools, and tactics along with a heavy dose of client retention and growth, operations and leadership strategies.
New Business Hawk Blog: Ad Agency Winning New Business Ideas
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The Mistake of Misunderstanding Chemistry
Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]
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The Mad Men Final: The Lost Skills of Advertising
It’s the end of an era, in more ways than one. The hit AMC show Mad Men series finale wrapped up a glimpse into a lost world of advertising. At the […]
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New Business Pro: Be the Dumbest Person in the Room
I spent many years consulting, and it’s often said that good questions are a consultant’s best friend. Back in the day, I ran a consulting firm that focused on solving […]
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Stop Following the Formal Pitch Process!
Most agencies look and act pretty much the same to most prospects – perhaps doing something differently can help you stand out and win. Let me share a short story to […]