Creative and marketing agency winning new business ideas, tips, tools, and tactics along with a heavy dose of client retention and growth, operations and leadership strategies.
New Business Hawk Blog: Ad Agency Winning New Business Ideas
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How Can I Get My Staff More Involved in New Business?
This is one of the many questions we get when consulting with ad agencies. Sadly this is a problem faced by far too many agencies. It should be part of […]
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Bringing in New Business: Fishing for the Big One
There is an old adage around fishing circles that always comes up on those days the fish aren’t biting – “that’s why they call it fishing and not catching.” Fishing […]
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Trick-Or-Treat Lessons for New Business
Ask any child and they will tell you their game plan for the one night they get to go wild, be free, and collect as much booty as they can […]
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Global Ad Agencies, Global Clients, New Business Nightmares
An anonymous, uncensored look at the new business approach of the massive holding company and their multi-country pitch practices. I recently had the great experience of running into one of […]
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The Perfect Ad Agency New Business Machine
There is a reason why we both fear and respect the shark. Sharks are the ultimate predator, firmly sitting at the top of the ocean food chain. Just the mention […]
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Why Do So Many Ad Agency Websites Suck?
The first place most prospects look is your website. So where is the basic information? Where is the client list? Where is the staff? Who is the CEO? It’s almost […]
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What’s The Secret New Business Tool?
It’s always a little surprising to me when an ad agency can’t figure out what happened. They lose a pitch. Or they lose a client. And they wonder why? Every […]
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Hunting the Prospect: 6 More Ways to Build Ad Agency Growth
There is an old fable out of Africa that goes something like this: “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest […]
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Can Your Ad Agency Really Control the Client Relationship?
Our personal likes and dislikes determine how we expect others to behave toward us. When these expectations are met, we are more comfortable and more interested in doing business together. […]
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Account Management or Account Services?
Chris Currier, Director of Account Management at the great ad agency Planit recently posted a great post. In it he brings up something I’ve been thinking about for some time. […]