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Using Good-To-Great to Brand Your Agency
A Clear Agency Brand Provides Focus for New Business. For those of you who have worked with us in the past you know we like to hammer the idea that […]
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8 Unforgivable Leadership Mistakes Steve Jobs Made
There have been many great books, articles, and blogs praising the leadership of Steve Jobs and the results are hard to argue with. Steve was one of the most powerful […]
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Advertising Agency New Business Resolutions
It’s a new year– time for renewal, reflection and looking forward to a better future! As part of that process it’s helpful to review this past year and think about […]
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7 Ways To Improve Your Agency Finances
Often when speaking with agency leaders they bemoan the state of their finances. Projections are looking better, but they’re still not great. Marketing firms aren’t setting any records for growth. […]
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Are You Stuck in the Past? Check our list and see…
Is your marketing firm thriving in this new world? Or is it stuck in the past, trapped by old perceptions long out of date? In this new world where clients […]
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Ad Agency Branding: Lessons From Ramsay’s Kitchen Nightmares
Our industry is taking a beating, marketing firms are struggling, and many agencies are starting to ask how can we survive – missing the key ad agency unique value proposition. Take a […]
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Agency Presidents Say the Funniest Things
Stuart Sanders, chairman of Sanders Consulting Group, shares some of his great stories from over 45 years of working with marketing firms of all shapes and sizes. From the small 4-person […]