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Your Agency’s Most Important Client?
Which one of your many clients is the most important to your agency? A client who will never leave you. A client who will always pay its bills to you. […]
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Perfect is the Enemy of Winning New Business
There are many great agency leaders, and they all try hard to be perfect. Most leaders work hard making sure everything the agency produces is as close to perfect as […]
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Ad Agency New Business: Knockout the Competition
New business, like boxing, is a zero-sum game. There are only winners or losers. If your firm has felt like a new business loser for too long, bring us in […]
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Code of the New Business Professional
I’ve worked in new business for many years, all over the world, and have had the pleasure of meeting some of the best and brightest. One of my greatest joys is […]
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Stop Doing New Business the Stupid Way
Everyone knows that in order to grow a successful marketing firm, hard work is the key ingredient. After all, it takes lots of elbow grease and burning the midnight oil […]
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A Few More Effective New Business Tips
Agencies that don’t win much new business generally don’t do much to win new business. Just call me master of the obvious. There are many ways to generate growth for […]
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Ad Agency New Business: No More Same Old, Same Old
Another year is almost in the books, and the holidays are right around the corner. Now is the time to take stock of the past year’s new business efforts – […]
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Why Do So Many Ad Agency Websites Suck?
The first place most prospects look is your website. So where is the basic information? Where is the client list? Where is the staff? Who is the CEO? It’s almost […]
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Hunting the Prospect: 6 More Ways to Build Ad Agency Growth
There is an old fable out of Africa that goes something like this: “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest […]
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DOs And DON’Ts On Visiting A New Business Prospect
A client will never hire an ad agency. A client will always hire someone, whom they trust, who happens to work at an ad agency. The agency comes along with […]