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Where is Your Ad Agency?
A recent poll among agency leaders nationwide showed clearly the strong fault lines running through the industry. Leadership is not about theory. It’s about definable action a leader can take […]
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Undecided What To Do About New Business?
One day can make a difference if you’re here: You see lots of business opportunities, but you aren’t sure how to tap into them Your new business batting average isn’t […]
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Winning The RFP Process: 10 Rules
Let me start out by saying I really don’t like the RFP process. But, to paraphrase Churchill’s famous dictum about democracy: the RFP process is the worst form of agency […]
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Half Your Clients May Walk This Year
Client retention at agencies across the country is dropping like a stone. A few years ago agencies could count on keeping clients for four years or more. Now this retention […]
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Agency Post: Simple Rules For New Business
The Agency Post, an interactive publication for ad, PR and marketing professionals, was kind enough to post my thoughts on new business here. A short snippet: At its heart, new […]
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Win More New Business More Often
Bring in the experts! Learn how to fix new business forever and celebrate new business wins all the time. Growing your firm these days is more important than ever. You […]
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5 Things I Hate About New Business
Having started my career in the military, I’ve seen my share of crap. Don’t take me wrong, I loved my time serving! After all I spent 9 years traveling all […]
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10 Rules of Sharking For New Business
There has been much debate about how best to do new business and organically grow a firm. In reality, there is probably no one right answer. There are, however, many […]
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