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Undecided What To Do About New Business?
One day can make a difference if you’re here: You see lots of business opportunities, but you aren’t sure how to tap into them Your new business batting average isn’t […]
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Ad Agency Learns "Less is More" In New Business
Two weeks after Torch Training, a 20-person agency received a tip – a national hotel chain was unhappy with their current agency. The principal gave the prospect a call, introduced […]
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Secrets of the New Business Pros
All successful new business pros, seem to have unlocked special ad agency new business tactics to winning. We often look at them and wonder how they learned to do what […]
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Need to win more new business? Don’t show your capability presentation!
First Contact: The Key Step That Turns a Good Prospect into a Client. One of the biggest new business mistakes usually happens at the initial point of contact in the […]
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The Agency Offsite as Engine for Innovation
Most agencies annually convene a leadership meeting, strategic planning retreat, or brainstorming session dedicated to crafting an innovative course of business strategy. Rarely do these meetings deliver results. Instead, they […]
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Is Your Agency Winning or Losing New Business?
This is a repost of what I wrote for Norman Sherman over at the The Troyanos Group – a leading marketing industry recruiting and consulting firm. Outstanding company. New business is […]
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7 Ideas On Why Your New Business Program Is Failing
For an ad agency, no other activity can match the reassurance that winning new business can provide. Not keeping clients. Not winning awards. Not making more money. New business wins […]
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Must be Leap Year: Demise of the Ad Industry Being Reported
The advertising industry finds itself – yet again – at a crossroads, a confluence, a decision-point, a junction. Attention is needed. Assessment is necessary and action is required. After all, […]
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Advertising Agency New Business Resolutions
It’s a new year– time for renewal, reflection and looking forward to a better future! As part of that process it’s helpful to review this past year and think about […]
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Please Help Us Win The Pitch
The message was left with a hint of desperation in the voice, “Please call ASAP!” Checking the time it was left late the night before. So I called. It seems […]
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