Client Retention Strategy | Ad agency new business | Sanders Consulting Group

Home Posts tagged 'Client Retention Strategy' (Page 2)

Winning: Client Presentation Check List

More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]
Client Service: Tips for Unleashing Ideas

Clients place a premium on the creative work and strategic ideas coming from their agencies. A recent study found the No. 1 thing clients want from their marketing partners is […]
Profiling the Client Relationship

The things you say, the way you look, the materials you present – all are part of chemistry. And the clients are watching. Your likeability, which you can control with client […]
Profiling the New Business Prospect

Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor” comments a retail marketing director. In a recent Ad Business Report survey of […]
Account Management – Road Kill in a Fee-based, Project-based Economy

More and more agencies are finding that account management is misunderstood, under appreciated and maybe misbranded. Agencies have had to find new ways to cope with the demands of a […]
Organic Growth | Create a Culture to Grow Clients

Ad agency organic growth is the most misunderstood aspect of new business. What clients want from agencies are ideas to make their businesses grow. What agencies want from clients are […]