Client Retention Tips | Ad agency new business | Sanders Consulting Group

Home Posts tagged 'Client Retention Tips' (Page 2)

Winning: Client Presentation Check List

More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]
Profiling the Client Relationship

The things you say, the way you look, the materials you present – all are part of chemistry. And the clients are watching. Your likeability, which you can control with client […]
Profiling the New Business Prospect

Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor” comments a retail marketing director. In a recent Ad Business Report survey of […]
Organic Growth | Create a Culture to Grow Clients

Ad agency organic growth is the most misunderstood aspect of new business. What clients want from agencies are ideas to make their businesses grow. What agencies want from clients are […]