Client Retention | Ad agency new business

No ad agency has a perfect record when it comes to retention.

Dead Man Walking: 5 Steps to Save a Client

If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. There are exceptions of course – if the review is a corporate […]

Who in your agency is farming the client base?

What Ad Agency Clients Really Want. And What You Must Provide.

If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]

Is there a secret to keeping clients happy?

Agency Clients: You No Longer Care

We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

Sometimes making a small change can transform the whole organization.

7 Ways To Overhaul Your Account Management Team

Now is a good time to restructure and revamp your account management team. How best to improve account management? Many agencies can’t keep up with the new high-energy clients emerging in […]

Don’t Be a Revolving-Door Agency

You know the type. It’s a place where clients come in and go out in a continuous stream. Agencies like this miss out on the most profitable parts of the […]

Time To Fix The Advertising Agency Client Relationship?

Isn’t time to revisit your agency-client relationship, or why don’t you bring me flowers anymore? In the old days, it was easy: win the account, work hard and make money. […]

Check Your Agency’s Client Retention Destiny

An agency personality is projected by its people, its work, its facilities, and what the agency holds as important. Select the area(s) in the chart that best represent the personality your […]

Grow Your Clients: Shift Into High Gear

Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]

Take chance out of the client relationship.

How do CMOs make decisions? And How Can The Ad Agency Help?

Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]

Learn the ropes of account service by untying its knots.

Transform Your Account Management Team

Account management is a lot more complicated these days. Clients no longer accept the old standard agency formulas on overhead, hourly charges, and set staffing arrangements. The Achilles’ heel of […]