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Agency Clients: You No Longer Care
We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]
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Time To Fix The Advertising Agency Client Relationship?
Isn’t time to revisit your agency-client relationship, or why don’t you bring me flowers anymore? In the old days, it was easy: win the account, work hard and make money. […]
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Check Your Agency’s Client Retention Destiny
An agency personality is projected by its people, its work, its facilities, and what the agency holds as important. Select the area(s) in the chart that best represent the personality your […]
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Grow Your Clients: Shift Into High Gear
Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]
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Organic Growth: Client Service Not Organized to Deliver Results
Most account service departments aren’t set up to deliver what clients value most: a steady stream of value-based initiatives. Clients say a steady stream means one good idea per month, […]
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Client Relationship Hurdles: Don’t Trip!
Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]
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Walking Dead Account Service
The Walking Dead, an American television drama on AMC, has struck a chord in popular culture. Set in a post-apocalyptic fictionalized present where zombies, or as they call them “walkers” […]