• Profiling the Client Relationship

    Profiling the Client Relationship

    The things you say, the way you look, the materials you present – all are part of chemistry. And the clients are watching. Your likeability, which you can control with client […]

  • Profiling is the key to unlock new business wins.

    Profiling the New Business Prospect

    Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor” comments a retail marketing director. In a recent Ad Business Report survey of […]