Leadership | Ad agency new business | Sanders Consulting Group

Winning or Losing? Different Types of Agency Culture

Being part of a winning team takes a lot of hard work – but there is one thing that can really separate winners from losers. Let’s examine two NFL teams, […]

Build a Custom Training Program for Your Ad Agency

Every agency leader recognizes the value and benefits of training. When done properly training can make your agency faster, stronger, and more effective. Even a simple training initiative can lead […]

Trying to grow an agency without senior management is like fishing without bait.

Why Your Senior Management Team Can Never Grow Your Agency

Understanding how to get leaders to start fishing for new business has stumped agencies for many years. Many agency leaders tell us their senor leaders don’t do any proactive new […]

Make time to work on that most valuable client.

Your Agency’s Most Important Client?

Which one of your many clients is the most important to your agency? A client who will never leave you. A client who will always pay its bills to you. […]

Ad Agency – New Business Rainmaker

What makes a great ad agency new business rainmaker? I was recently doing some account service training with a small agency down south, and as par for the course, I asked about […]

The Real Reason Ad Agencies Struggle

Why is it so difficult to get stuff done? Why do so many leaders find it hard to communicate and execute in today’s ad agencies? It all starts at the top. […]

Another Tip To Help Your Ad Agency Stand Out

Trying to grow an ad agency without first building a strong brand is like whistling in the wind. In this fast evolving world, where you must run just to stay […]

The Mad Men Final: The Lost Skills of Advertising

It’s the end of an era, in more ways than one. The hit AMC show Mad Men series finale wrapped up a glimpse into a lost world of advertising. At the […]

Is Your Ad Agency On The Wrong Path?

How do you know if your marketing firm needs a new vision? Some agency leaders may believe they already have a sense of direction. The feeling is often: “We’ve gotten […]

Agencies don’t wake up one day and just go out of business. It happens by a thousand tiny cuts over time.

Death by a Thousand Cuts: Shift to Value Based Pricing

Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]