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Ad Agency Growth: 8 New Business Approaches
There is no question ad agency growth is important. There have been countless books, articles and conferences trying to highlight the art of winning new business. As we often say, […]
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Win More New Business!
You CAN win more new business! The books all state that the president of the agency has to do new business. The 4A’s state that you must have $10 million in billings […]
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How To Lose A Prospect You’ve Won
The pitch went like clockwork, the prospect was ready to go, and the only thing standing in the way was “how much?” Then everything went south, fast. The agency president, […]