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Organic Growth: Client Service Not Organized to Deliver Results
Most account service departments aren’t set up to deliver what clients value most: a steady stream of value-based initiatives. Clients say a steady stream means one good idea per month, […]
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New Business | Client Service: Keys to Successful Negotiation
Every person in advertising, like every fisherman, has a story about “the one that got away,” the perfect client that was a great fit, or the one that was “this […]
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Creative Age | The Future Of Marketing
Just as marketers are getting religion about the importance of social media, they are in danger of failing to see that social media is just a vehicle, not the solution. […]
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Organic Growth | Create a Culture to Grow Clients
Ad agency organic growth is the most misunderstood aspect of new business. What clients want from agencies are ideas to make their businesses grow. What agencies want from clients are […]