Personality Profiling | Ad agency new business

#INBOUND Conference: FAQs About Chemistry, Client Retention and Growth

I presented at the #INBOUND Conference on a topic that is vital for every agency leader to understand: Chemistry. New business wins most often depend on which firm the prospect […]

If you don't solve the client first, you can’t win the pitch.

Solve the Client, Not the Client’s Problems

Every agency has been there — charging into a new business pitch, and for the next hour or so, presenting great work, their unique approach, and overall capabilities. Some agencies […]

Client problems are often caused by a lack of understanding.

Can Your Ad Agency Really Control the Client Relationship?

Our personal likes and dislikes determine how we expect others to behave toward us. When these expectations are met, we are more comfortable and more interested in doing business together. […]

Isn’t it time for your ad agency to get fairly compensated?

Client Negotiation: A Lesson From Steve Jobs

What is at the heart of any negotiation? Two people trying to find a way to do business together. But how well equipped are agencies to negotiate in order to […]

Check Your Agency’s Client Retention Destiny

An agency personality is projected by its people, its work, its facilities, and what the agency holds as important. Select the area(s) in the chart that best represent the personality your […]

Profiling the Client Relationship

The things you say, the way you look, the materials you present – all are part of chemistry. And the clients are watching. Your likeability, which you can control with client […]