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47% of Ad Agencies Hate the New Business Pitch Process
Pitching is part of an advertising agency’s DNA; it’s often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight […]
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New Business Presentations: You’re Doing It Wrong!
Most marketing agencies focus almost exclusively on developing the perfect content, which is the least important part of any presentation and the most easily forgotten part. Prospects will remember long […]
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Ad Agency: 6 Winning Presentation Reminders
There are a few simple presentation rules that are often forgotten when it comes to giving winning presentations, whether it’s for new business, for your team, or for a conference […]
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12 Winning the Pitch Presentation Rules
I recently trained a great mid-sized agency on how to present – they had won their last three pitches, but felt it was too difficult, too much upheaval, too much […]
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Top 10 Reasons To Call For Pitch Help
Why call a “new business consultant” for help with your next pitch? It’s a question I’ve heard, and not infrequently, as a consultant to marketing firms and a coach for their […]
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Winning The Pitch: Focus on Rehearsals
The time you spend rehearsing your presentation is the single most valuable thing you can do to insure that you give a good presentation. Think of it as a learning […]
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How To Lose A Pitch When You Thought You Were Winning
Stephen Greensted is a consultant in the UK with a long history of client service and new business under his belt. On his website he states that if you need […]
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The Perfect Presentation?
Every twelve or fifteen months, your agency will be face-to-face with a “defining moment.” A new business opportunity that, if won, has the power to redefine who your agency is […]
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New Business: The Winning Pitch
If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]