Pitch Consulting | Ad agency new business

How can you get into that perfect review from the outside?

Crashing an Account: How to Get In That New Business Review

Everything’s at stake for the agencies in the pitch, and there you are, on the outside looking in. Have you ever wanted that peculiar great client, one that is perfect […]

Find a way to simplify the pitch process.

47% of Ad Agencies Hate the New Business Pitch Process

Pitching is part of an advertising agency’s DNA; it’s often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight […]

New Business Presentations: You’re Doing It Wrong!

Most marketing agencies focus almost exclusively on developing the perfect content, which is the least important part of any presentation and the most easily forgotten part. Prospects will remember long […]

When creating a winning presentation remember that it needs to be a show, each phase surprising the audience.

Ad Agency: 6 Winning Presentation Reminders

There are a few simple presentation rules that are often forgotten when it comes to giving winning presentations, whether it’s for new business, for your team, or for a conference […]

Build a winning ad agency new business team!

12 Winning the Pitch Presentation Rules

I recently trained a great mid-sized agency on how to present – they had won their last three pitches, but felt it was too difficult, too much upheaval, too much […]

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Top 10 Reasons To Call For Pitch Help

Why call a “new business consultant” for help with your next pitch? It’s a question I’ve heard, and not infrequently, as a consultant to marketing firms and a coach for their […]

Somewhere, someone is working hard to win the pitch.

Winning The Pitch: Focus on Rehearsals

The time you spend rehearsing your presentation is the single most valuable thing you can do to insure that you give a good presentation. Think of it as a learning […]

It's easier to lose a pitch than you think

How To Lose A Pitch When You Thought You Were Winning

Stephen Greensted is a consultant in the UK with a long history of client service and new business under his belt. On his website he states that if you need […]

Most ad agencies haven’t changed the way they present for new business in years.

The Perfect Presentation?

Every twelve or fifteen months, your agency will be face-to-face with a “defining moment.” A new business opportunity that, if won, has the power to redefine who your agency is […]

Successful pitching is neither art nor science… it’s both.

New Business: The Winning Pitch

If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]