• Advertising Agency New Business Resolutions

    Advertising Agency New Business Resolutions

    It’s a new year– time for renewal, reflection and looking forward to a better future! As part of that process it’s helpful to review this past year and think about […]

     
  • Successful pitching is neither art nor science… it’s both.

    New Business: The Winning Pitch

    If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]

     
  • We Believe in a Winning Ad Agency Strategy!

    We Believe in a Winning Ad Agency Strategy!

    Are you ready to learn how to win your ad agency’s next pitch? To gain some insight into how others are winning more new business then ever? To pick up […]

     
  • Gunnery Sergeant Hartman: "I want you two turds to clean the head."

    5 Things I Hate About New Business

    Having started my career in the military, I’ve seen my share of crap. Don’t take me wrong, I loved my time serving! After all I spent 9 years traveling all […]

     
  • Understanding baseball opens up new ways for an agency to win new business.

    Ad Agency Baseball: The Secret to Winning New Business

    Most agencies focus on the pitch, the show, the new business presentation. This is putting the spotlight on the wrong place. By then, most of the really important decisions have […]

     
  • Now is the best time to go fishing for new business.

    New Business in Tough Times: 5 Ideas for Growth

    A recent B-to-B Magazine headline shouted, “Desperate ad agencies scramble for business.” There is no disputing that the current climate is the most challenging our industry has experienced in memory. The […]

     
  • Good luck with new business!

    A New Business Quiz

    Ad Agencies, PR, design, and digital firms, creative hot shops and more must become experts at finding prospects and winning new business. The competition has never been greater. Firms of all […]

     
  • Learn from one of the originals.

    Agency Presidents Say the Funniest Things

    Stuart Sanders, chairman of Sanders Consulting Group, shares some of his great stories from over 45 years of working with marketing firms of all shapes and sizes. From the small 4-person […]