Winning New Business | Ad agency new business | Sanders Consulting Group

How Many New Business Leads are Out There?

One of the big problems marketing firms face when thinking about new business is trying to understand the math. Have you ever wondered just how many clients are satisfied with […]

Winning The Pitch Advice From The Experts

Truly outstanding marketing firms understand that their presentation must be well structured, and the importance of “theatre” throughout the presentation is well understood. This is a chance to create that […]

With the right training anyone can be a champion!

You Want to Be a New Business Champion?

Do you want to be great at new business? To grow your agency? To be a hero to your staff and peers? If you want to be a champion, then […]

Ad Agencies: Use Chemistry To Win New Business

Creating good chemistry is an art. It doesn’t just “happen.” Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor,” comments a retail […]

In new business there are winners and losers.
Learn how to win!

Win More New Business More Often

Bring in the experts! Learn how to fix new business forever and celebrate new business wins all the time. Growing your firm these days is more important than ever. You […]

Somewhere, someone is working hard to win the pitch.

Winning The Pitch: Focus on Rehearsals

The time you spend rehearsing your presentation is the single most valuable thing you can do to insure that you give a good presentation. Think of it as a learning […]

In new business there can only be one winner. Plan to win.

Pitch Training: Or How To Win Your Next New Business Presentation

Recently we were hired to assist a small regional agency with a tough formal presentation challenge – a new business pitch. A defining moment. A must win. The account in […]

Don't lose your next new business pitch.

Did your agency just lose a new business pitch?

There’s nothing more costly in agency life than losing a new business pitch. Out the window go all the time, money, and energy spent on a prospect that goes with […]

Common Business Cycles: Find Your Agency

If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]

Most ad agencies haven’t changed the way they present for new business in years.

The Perfect Presentation?

Every twelve or fifteen months, your agency will be face-to-face with a “defining moment.” A new business opportunity that, if won, has the power to redefine who your agency is […]