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You Want to Be a New Business Champion?
Do you want to be great at new business? To grow your agency? To be a hero to your staff and peers? If you want to be a champion, then […]
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Ad Agencies: Use Chemistry To Win New Business
Creating good chemistry is an art. It doesn’t just “happen.” Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor,” comments a retail […]
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Winning The Pitch: Focus on Rehearsals
The time you spend rehearsing your presentation is the single most valuable thing you can do to insure that you give a good presentation. Think of it as a learning […]
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Pitch Training: Or How To Win Your Next New Business Presentation
Recently we were hired to assist a small regional agency with a tough formal presentation challenge – a new business pitch. A defining moment. A must win. The account in […]
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Common Business Cycles: Find Your Agency
If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]
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The Perfect Presentation?
Every twelve or fifteen months, your agency will be face-to-face with a “defining moment.” A new business opportunity that, if won, has the power to redefine who your agency is […]