Winning The Pitch | Ad agency new business | Sanders Consulting Group

Ad Agencies: Use Chemistry To Win New Business

Creating good chemistry is an art. It doesn’t just “happen.” Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor,” comments a retail […]

Somewhere, someone is working hard to win the pitch.

Winning The Pitch: Focus on Rehearsals

The time you spend rehearsing your presentation is the single most valuable thing you can do to insure that you give a good presentation. Think of it as a learning […]

Don't lose your next new business pitch.

Did your agency just lose a new business pitch?

There’s nothing more costly in agency life than losing a new business pitch. Out the window go all the time, money, and energy spent on a prospect that goes with […]

Most ad agencies haven’t changed the way they present for new business in years.

The Perfect Presentation?

Every twelve or fifteen months, your agency will be face-to-face with a “defining moment.” A new business opportunity that, if won, has the power to redefine who your agency is […]

Successful pitching is neither art nor science… it’s both.

New Business: The Winning Pitch

If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]

We Believe in a Winning Ad Agency Strategy!

Are you ready to learn how to win your ad agency’s next pitch? To gain some insight into how others are winning more new business then ever? To pick up […]

Winning New Business: The Defining Moment

We usually get called in when it’s what we call a defining moment, meaning a win here will often re-define who your firm is because of the type of account […]

Top 10 Mistakes That KILL New Business Presentations

What are the main reasons agencies fail in new business presentations? It’s because they make the same common mistakes over and over. In order for you to avoid completely flailing around […]

Understanding baseball opens up new ways for an agency to win new business.

Ad Agency Baseball: The Secret to Winning New Business

Most agencies focus on the pitch, the show, the new business presentation. This is putting the spotlight on the wrong place. By then, most of the really important decisions have […]