• Learn how to recognize the unique pattern, or profile, of each prospect.

    Ad Agencies: Use Chemistry To Win New Business

    Creating good chemistry is an art. It doesn’t just “happen.”  Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor,” comments a retail […]

     
  • Don't lose your next new business pitch.

    Did your agency just lose a new business pitch?

    There’s nothing more costly in agency life than losing a new business pitch. Out the window go all the time, money, and energy spent on a prospect that goes with […]

     
  • Successful pitching is neither art nor science… it’s both.

    New Business: The Winning Pitch

    If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]

     
  • We Believe in a Winning Ad Agency Strategy!

    We Believe in a Winning Ad Agency Strategy!

    Are you ready to learn how to win your ad agency’s next pitch? To gain some insight into how others are winning more new business then ever? To pick up […]

     
  • Understanding baseball opens up new ways for an agency to win new business.

    Ad Agency Baseball: The Secret to Winning New Business

    Most agencies focus on the pitch, the show, the new business presentation. This is putting the spotlight on the wrong place. By then, most of the really important decisions have […]