2010 | Ad agency new business | Sanders Consulting Group

Staying in the middle of the road is never safe.

Account Management – Road Kill in a Fee-based, Project-based Economy

More and more agencies are finding that account management is misunderstood, under appreciated and maybe misbranded. Agencies have had to find new ways to cope with the demands of a […]

The Future of Ad Agencies: Digital Flood

Is the advertising agency business about to be swept up in a digital flood? I read with much interest Fast Company’s fascinating article misnamed “The Future of Advertising” when the […]

Want More Revenue? Do More Consulting!

The phone calls into us always begin the same way. It’s an agency owner online who has a prospect for some agency services, and the prospect’s product or service is […]

Are You Stuck in the Past? Check our list and see…

Is your marketing firm thriving in this new world? Or is it stuck in the past, trapped by old perceptions long out of date? In this new world where clients […]

Ad Agency Branding: Lessons From Ramsay’s Kitchen Nightmares

Our industry is taking a beating, marketing firms are struggling, and many agencies are starting to ask how can we survive – missing the key ad agency unique value proposition. Take a […]

In organic growth celebrate every small win.

Organic Growth | Create a Culture to Grow Clients

Ad agency organic growth is the most misunderstood aspect of new business. What clients want from agencies are ideas to make their businesses grow. What agencies want from clients are […]

Agency Presidents Say the Funniest Things

Stuart Sanders, chairman of Sanders Consulting Group, shares some of his great stories from over 45 years of working with marketing firms of all shapes and sizes. From the small 4-person […]

Following Gap: A Quick Thought on Brand Consulting

No longer do just companies battle each other in the marketplace. Today, brands do combat, and many clients faced with this changed landscape aren’t sure how to brand their goods […]

Grab the low hanging "new business" fruit.

New Business Ideas: 49 Growth Tactics

An important review of many often-forgotten marketing firm new business basics. Plus some other reminders that every business owner and new business pro needs to know. Use this list of our […]

A New Business Fable

Once upon a time, there was a nice advertising agency in an important city far, far away. The agency had four key partners named Everybody, Somebody, Anybody, and Nobody. The […]