2014 | Ad agency new business | Sanders Consulting Group

Why Do So Many Ad Agency Websites Suck?

The first place most prospects look is your website. So where is the basic information? Where is the client list? Where is the staff? Who is the CEO? It’s almost […]

What’s The Secret New Business Tool?

It’s always a little surprising to me when an ad agency can’t figure out what happened. They lose a pitch. Or they lose a client. And they wonder why? Every […]

Hunting the Prospect: 6 More Ways to Build Ad Agency Growth

There is an old fable out of Africa that goes something like this: “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest […]

Client problems are often caused by a lack of understanding.

Can Your Ad Agency Really Control the Client Relationship?

Our personal likes and dislikes determine how we expect others to behave toward us. When these expectations are met, we are more comfortable and more interested in doing business together. […]

Clients have become accustomed to poor service, fix it.

Account Management or Account Services?

Chris Currier, Director of Account Management at the great ad agency Planit recently posted a great post. In it he brings up something I’ve been thinking about for some time. […]

Typical Ad Agency Organizational Structure Alternatives

Changing the organizational chart does NOT equal operational excellence. Structure is not the enemy, or the Holy Grail – it is only a tool that supports the brand. Structure provides […]

Tough prospects are slow to trust people.

DOs And DON’Ts On Visiting A New Business Prospect

A client will never hire an ad agency. A client will always hire someone, whom they trust, who happens to work at an ad agency. The agency comes along with […]

Going the Extra Mile: Support Your New Business Outreach

Reaching out to prospects should be the centerpiece of any ad agency’s new business activity. New business outreach should drive the allocation of resources — not just budgets but the use […]

Win More New Business!

You CAN win more new business! The books all state that the president of the agency has to do new business. The 4A’s state that you must have $10 million in billings […]

How Any Agency Can Survive in This New Era

The marketing communications industry is experiencing change on a colossal scale. Not since the introduction of television have so many profound currents converged to change the course of the ‘traditional’ […]