2014 | Ad agency new business | Sanders Consulting Group

Is there a secret to keeping clients happy?

Agency Clients: You No Longer Care

We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

Ad Agency Creative Approach To Leadership

Ad Agencies must be prepared to implement creative new approaches to reach and communicate with clients and consumers. This may take a new approach to develop best practices, new ideas, and […]

Ad Agency Strategic Plan Development

These are tough times for the traditional advertising firm. The fundamentals of marketing are changing, traditional forms of advertising no longer get the same bang-for-the-buck, and digital is gaining more […]

Sometimes making a small change can transform the whole organization.

7 Ways To Overhaul Your Account Management Team

Now is a good time to restructure and revamp your account management team. How best to improve account management? Many agencies can’t keep up with the new high-energy clients emerging in […]

Which Game of Thrones House is Your Agency Most Like?

“When you play the game of thrones, you win or you die. There is no middle ground.” Cersei Lannister The only thing you really need to understand about the HBO series […]

5 Ways to Help Brand Your Ad Agency

The problem with branding a traditional advertising agency is there is nothing to hold on to – there is nothing tangible to grasp, shake, and define as being unique. The […]

Don’t Be a Revolving-Door Agency

You know the type. It’s a place where clients come in and go out in a continuous stream. Agencies like this miss out on the most profitable parts of the […]

Where is Your Ad Agency?

A recent poll among agency leaders nationwide showed clearly the strong fault lines running through the industry. Leadership is not about theory. It’s about definable action a leader can take […]

Isn’t it time for your ad agency to get fairly compensated?

Client Negotiation: A Lesson From Steve Jobs

What is at the heart of any negotiation? Two people trying to find a way to do business together. But how well equipped are agencies to negotiate in order to […]

Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow

I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]