January, 2014 | Ad agency new business | Sanders Consulting Group

Most capabilities presentations are just killing time.

Need to win more new business? Don’t show your capability presentation!

First Contact: The Key Step That Turns a Good Prospect into a Client. One of the biggest new business mistakes usually happens at the initial point of contact in the […]

Learn the ropes of account service by untying its knots.

Transform Your Account Management Team

Account management is a lot more complicated these days. Clients no longer accept the old standard agency formulas on overhead, hourly charges, and set staffing arrangements. The Achilles’ heel of […]

New Business Presentations: You’re Doing It Wrong!

Most marketing agencies focus almost exclusively on developing the perfect content, which is the least important part of any presentation and the most easily forgotten part. Prospects will remember long […]

Building a better staff is the first step to building a better marketing firm.

Building An Agency Training Program

Sanders Consulting Group has undertaken the development of a number of custom training programs, some for larger advertising firms and some for much smaller operations. For one firm, with multiple […]

In the agency world, things rarely get better on their own. Times a wasting.

The Time is Short if You Have CEO Disease

Ad agency CEO Disease is the name given to the sense of estrangement that comes over many CEOs as they struggle with managing a business while failing at maintaining the […]

Squeeze the most out of your change efforts.

Wholesale Change Can Jump-Start New Business

Lets go back and revisit one of our old clients and see how they revamped their entire ad agency new business program: A 25-year-old design studio with 7 full-time employees […]

A Hard Lesson In New Business

The head of account service (we’ll call him “Tom”) at a fast-moving regional agency was on a roll. Tom had just closed the largest account in the history of the […]

The Agency Offsite as Engine for Innovation

Most agencies annually convene a leadership meeting, strategic planning retreat, or brainstorming session dedicated to crafting an innovative course of business strategy. Rarely do these meetings deliver results. Instead, they […]

Power up your relationship building skills.

Understanding People Pays Big Dividends

A call came in from a small agency with a big challenge: how to better understand prospects to win some new business. The agency wanted to win the advertising account of […]

Reach out and grab new business this year.

New Business Tips For The New Year!

The New Year will bring forth many new opportunities. We can help by providing some powerful new business ideas for the New Year. We offer you guided help with your […]