February, 2014 | Ad agency new business | Sanders Consulting Group

Advertising Agency Growth: How One Leader Did It

To grow your advertising agency (or PR, design, digital, etc), start with a professional evaluation. We call that professional evaluation a DayOne. Agencies who want to improve go through this […]

Dress appropriately for the occasion, but don’t be one of the crowd.

That Wonderful Hollywood Ad Agency Image: Looking the Part

It’s always been my personal view that because the ad business is so very visual, your outfit, meaning what you wear, sends a big message about you and your firm. […]

Grow Your Clients: Shift Into High Gear

Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]

Ad Agency Tour Wins Account

With any aggressive agency new business program, you should be touring more people than you ever imagined. I’ve talked before about how important setting up a proper tour is for […]

Guest Post: A Copywriter’s Survival Guide to Pitching

We’ve been pitching a lot lately (and winning, yippie!). So I thought I’d write a guide on the best ways I’ve discovered to survive pitching, week in week out. Gym […]

Ad Agency Learns "Less is More" In New Business

Two weeks after Torch Training, a 20-person agency received a tip – a national hotel chain was unhappy with their current agency. The principal gave the prospect a call, introduced […]

Take chance out of the client relationship.

How do CMOs make decisions? And How Can The Ad Agency Help?

Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]

Find a way to simplify the pitch process.

47% of Ad Agencies Hate the New Business Pitch Process

Pitching is part of an advertising agency’s DNA; it’s often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight […]

What are the secrets behind the new biz pros?

Secrets of the New Business Pros

All successful new business pros, seem to have unlocked special ad agency new business tactics to winning. We often look at them and wonder how they learned to do what […]

Unleashing Your Ad Agency

What are your plans for the future? The agency of the future, like the company of the future, has to be agile and lean. Where the buzz a few years […]