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Grow Your Clients: Shift Into High Gear
Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]
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Guest Post: A Copywriter’s Survival Guide to Pitching
We’ve been pitching a lot lately (and winning, yippie!). So I thought I’d write a guide on the best ways I’ve discovered to survive pitching, week in week out. Gym […]
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How do CMOs make decisions? And How Can The Ad Agency Help?
Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]
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47% of Ad Agencies Hate the New Business Pitch Process
Pitching is part of an advertising agency’s DNA; it’s often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight […]