2014 | Ad agency new business | Sanders Consulting Group

You want to win the new business race going away.

In New Business You Must Take the Lead, Keep the Lead, and Win!

Sometimes we come across a marketing firm that really wants, or needs, a new business win. Somehow they were able to get the opportunity, only to let the everyday distractions get […]

Change is inevitable. Leaders create order.

Dazed And Confused: Tips For Running an Ad Agency

During our work with thousands of high performing ad agencies (and scores of ‘lower’ performers), we have identified a few ingredients that help create a nimble and highly profitable firm. […]

Building Relationships In A Pitch

I was recently published in iMedia Communications with an article on 10 relationship tips to win the pitch. 10 relationship tips to win the pitch: It’s not always easy to […]

Undecided What To Do About New Business?

One day can make a difference if you’re here: You see lots of business opportunities, but you aren’t sure how to tap into them Your new business batting average isn’t […]

Hawk Tails: Interview with Fred Goldberg

Have you ever wondered what it was like in the crazy days of advertising during the greatest boom of our time? I mean what it was really like? If […]

The New Business Budget Game: Up to Six Million

To avoid discounting your work, we believe agencies should discuss money whenever a new job or project is brought up, right when the assignment is first mentioned by the client. […]

Time To Fix The Advertising Agency Client Relationship?

Isn’t time to revisit your agency-client relationship, or why don’t you bring me flowers anymore? In the old days, it was easy: win the account, work hard and make money. […]

Good Luck With The Future Of Advertising

Recently, we were called in to help a small five-person marketing firm set up a new business system. After a day-long session, they decided that their “new” brand, something they […]

How To Win Clients Without A Formal Review

From a Logo to a Complete Brand Study in 48 Hours. It seemed like a simple assignment. A small design agency was called by a national insurance firm asking about […]

Bypass the RFP, go directly to the finals.

How One Ad Agency Used the Tour to Bypass the RFP Phase

We were already in this nice 30-person agency conducting a new business training session, setting up a Spark. The session was going great, when over lunch the president asked me […]