2014 | Ad agency new business | Sanders Consulting Group

Check Your Agency’s Client Retention Destiny

An agency personality is projected by its people, its work, its facilities, and what the agency holds as important. Select the area(s) in the chart that best represent the personality your […]

How To Lose A Prospect You’ve Won

The pitch went like clockwork, the prospect was ready to go, and the only thing standing in the way was “how much?” Then everything went south, fast. The agency president, […]

Painful Ad Agency Prospect Presentation Mistake

The head of account service (we’ll call him “Tom”) at a fast-moving regional agency was on a roll. Tom had just closed the largest account in the history of the […]

Ad Agency Leadership Exit Strategy

It’s the most important decision you have ever had to make. What is your leadership exit strategy? The key issue that threatens the continuation of many agencies and marketing communication […]

Advertising Agency Growth: How One Leader Did It

To grow your advertising agency (or PR, design, digital, etc), start with a professional evaluation. We call that professional evaluation a DayOne. Agencies who want to improve go through this […]

Dress appropriately for the occasion, but don’t be one of the crowd.

That Wonderful Hollywood Ad Agency Image: Looking the Part

It’s always been my personal view that because the ad business is so very visual, your outfit, meaning what you wear, sends a big message about you and your firm. […]

Grow Your Clients: Shift Into High Gear

Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]

Ad Agency Tour Wins Account

With any aggressive agency new business program, you should be touring more people than you ever imagined. I’ve talked before about how important setting up a proper tour is for […]

Guest Post: A Copywriter’s Survival Guide to Pitching

We’ve been pitching a lot lately (and winning, yippie!). So I thought I’d write a guide on the best ways I’ve discovered to survive pitching, week in week out. Gym […]

Ad Agency Learns "Less is More" In New Business

Two weeks after Torch Training, a 20-person agency received a tip – a national hotel chain was unhappy with their current agency. The principal gave the prospect a call, introduced […]