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Using Good-To-Great to Brand Your Agency
A Clear Agency Brand Provides Focus for New Business. For those of you who have worked with us in the past you know we like to hammer the idea that […]
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How To Lose A Pitch When You Thought You Were Winning
Stephen Greensted is a consultant in the UK with a long history of client service and new business under his belt. On his website he states that if you need […]
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Did your agency just lose a new business pitch?
There’s nothing more costly in agency life than losing a new business pitch. Out the window go all the time, money, and energy spent on a prospect that goes with […]
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Not Getting New Business Calls? Focus!
Recently I was working with a great agency, around 15 people, that was doing some truly outstanding work. They were well known in their market, but had been defined in […]
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Client Service: Tips for Unleashing Ideas
Clients place a premium on the creative work and strategic ideas coming from their agencies. A recent study found the No. 1 thing clients want from their marketing partners is […]
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Common Business Cycles: Find Your Agency
If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]
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8 Unforgivable Leadership Mistakes Steve Jobs Made
There have been many great books, articles, and blogs praising the leadership of Steve Jobs and the results are hard to argue with. Steve was one of the most powerful […]
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The Perfect Presentation?
Every twelve or fifteen months, your agency will be face-to-face with a “defining moment.” A new business opportunity that, if won, has the power to redefine who your agency is […]
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Advertising Agency New Business Resolutions
It’s a new year– time for renewal, reflection and looking forward to a better future! As part of that process it’s helpful to review this past year and think about […]
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New Business: The Winning Pitch
If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]
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