• A strong brand stands out, and in this complex world we operate in that’s vital for survival.

    Using Good-To-Great to Brand Your Agency

    A Clear Agency Brand Provides Focus for New Business. For those of you who have worked with us in the past you know we like to hammer the idea that […]

  • It's easier to lose a pitch than you think

    How To Lose A Pitch When You Thought You Were Winning

    Stephen Greensted is a consultant in the UK with a long history of client service and new business under his belt. On his website he states that if you need […]

  • Don't lose your next new business pitch.

    Did your agency just lose a new business pitch?

    There’s nothing more costly in agency life than losing a new business pitch. Out the window go all the time, money, and energy spent on a prospect that goes with […]

  • Are you waiting passively by the phone?

    Not Getting New Business Calls? Focus!

    Recently I was working with a great agency, around 15 people, that was doing some truly outstanding work. They were well known in their market, but had been defined in […]

  • The key is to break the cycle.

    Common Business Cycles: Find Your Agency

    If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]

  • 8 Unforgivable Leadership Mistakes Steve Jobs Made

    8 Unforgivable Leadership Mistakes Steve Jobs Made

    There have been many great books, articles, and blogs praising the leadership of Steve Jobs and the results are hard to argue with. Steve was one of the most powerful […]

  • Advertising Agency New Business Resolutions

    Advertising Agency New Business Resolutions

    It’s a new year– time for renewal, reflection and looking forward to a better future! As part of that process it’s helpful to review this past year and think about […]

  • Successful pitching is neither art nor science… it’s both.

    New Business: The Winning Pitch

    If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]