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Must be Leap Year: Demise of the Ad Industry Being Reported
The advertising industry finds itself – yet again – at a crossroads, a confluence, a decision-point, a junction. Attention is needed. Assessment is necessary and action is required. After all, […]
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Why Prospects Don’t Tell You the Truth
What really happens when you ask a good prospect tough questions? A short time ago, I was training an agency on Spark (how to generate more leads and win more […]
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Top 10 Reasons To Call For Pitch Help
Why call a “new business consultant” for help with your next pitch? It’s a question I’ve heard, and not infrequently, as a consultant to marketing firms and a coach for their […]
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You Want to Be a New Business Champion?
Do you want to be great at new business? To grow your agency? To be a hero to your staff and peers? If you want to be a champion, then […]
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Look At This Agency. Is It Yours?
Your marketing firm will evolve and change over time – that’s a given. People come and go, you mature, perhaps getting a bit comfortable. After all, let’s face it…change is […]
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Ad Agencies: Use Chemistry To Win New Business
Creating good chemistry is an art. It doesn’t just “happen.” Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor,” comments a retail […]
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Win More New Business More Often
Bring in the experts! Learn how to fix new business forever and celebrate new business wins all the time. Growing your firm these days is more important than ever. You […]
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Winning The Pitch: Focus on Rehearsals
The time you spend rehearsing your presentation is the single most valuable thing you can do to insure that you give a good presentation. Think of it as a learning […]
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Take Care of Your Own: Leadership!
In this tough economy, employee training and development is the last thing on your mind. In fact, how many times have you thought or said to someone, “You should feel lucky to have […]
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Pitch Training: Or How To Win Your Next New Business Presentation
Recently we were hired to assist a small regional agency with a tough formal presentation challenge – a new business pitch. A defining moment. A must win. The account in […]
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