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Want More Revenue? Do More Consulting!
The phone calls into us always begin the same way. It’s an agency owner online who has a prospect for some agency services, and the prospect’s product or service is […]
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Organic Growth | Create a Culture to Grow Clients
Ad agency organic growth is the most misunderstood aspect of new business. What clients want from agencies are ideas to make their businesses grow. What agencies want from clients are […]
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Following Gap: A Quick Thought on Brand Consulting
No longer do just companies battle each other in the marketplace. Today, brands do combat, and many clients faced with this changed landscape aren’t sure how to brand their goods […]
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A New Business Fable
Once upon a time, there was a nice advertising agency in an important city far, far away. The agency had four key partners named Everybody, Somebody, Anybody, and Nobody. The […]
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I’ll Win That New Business Pitch! Missing the Forest
We’ve found that most presidents of firms in the marketing communications industry don’t really understand new business. And they don’t like it. They solve this problem by spending their time […]
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What Your Ad Agency Doesn’t Want To Hear
I just read an interesting article on how local businesses in a small resort town are asking the city for better reporting, more accountability and standardized metrics. Shrinking revenues are […]