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Mirror Mirror: Why Agencies Need To Evaluate Their Own Image
Take a step back and look in the mirror! When you’re getting your hair done and it looks like your hairdresser hasn’t tended to her own hair in weeks, it […]
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How To Be A Better Creative Firm
In a post by Anita Zanesco, a Senior Consultant at TrinityP3, she asks the multi-million dollar question: “How do we get better work from our creative agencies?” Anita provides 3 […]
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Ad Agency Growth: Training vs. Consulting
It’s often been said, your most valuable assets walk out the door at five o’clock. Why don’t we treat them that way and develop a strong agency training program? American […]
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What Are The Real Assets In Your Marketing Firm?
Constantly changing client demands, new marketing technology and shifting options are all circling overhead, demanding the attention of agency leaders. These red herrings have shifted the focus outward, away from […]
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Structure Can Be The Enemy
The agency had lost a key account that represented a large percentage of its revenue, and as a result it had been forced to reduce staff. Within 6 months they […]
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Are Ad Agencies Too Expensive?
Many advertising agencies are starting to hear more and more that they are too expensive. Having worked with many of them we know most ad agency rates are reasonable. The […]
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New Business | Client Service: Keys to Successful Negotiation
Every person in advertising, like every fisherman, has a story about “the one that got away,” the perfect client that was a great fit, or the one that was “this […]
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Must be Leap Year: Demise of the Ad Industry Being Reported
The advertising industry finds itself – yet again – at a crossroads, a confluence, a decision-point, a junction. Attention is needed. Assessment is necessary and action is required. After all, […]
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Look At This Agency. Is It Yours?
Your marketing firm will evolve and change over time – that’s a given. People come and go, you mature, perhaps getting a bit comfortable. After all, let’s face it…change is […]
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Take Care of Your Own: Leadership!
In this tough economy, employee training and development is the last thing on your mind. In fact, how many times have you thought or said to someone, “You should feel lucky to have […]
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