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  • Too many marketing firms are chained to the past.

    Unleashing Your Ad Agency

    What are your plans for the future?  The agency of the future, like the company of the future, has to be agile and lean. Where the buzz a few years […]

     
  • Agencies will deny that things have changed - until its too late.

    The Beginning of the Digital Kaboom!

    “Where’s the kaboom? There was supposed to be an Earth-shattering kaboom!”  Marvin The Martian Many out there claim to know what’s going on with the whole digital revolution we’ve all been […]

     
  • Is the future of advertising agencies really this bad?

    Understand the New Marketing Challenges

    Is the future of advertising agencies really a long, bleak, lonely journey into nothingness? A place where high-speed idea factories have replaced agencies in the tactical area. Where the client “c-suite” gets all strategic communication […]

     
  • Building a better staff is the first step to building a better marketing firm.

    Building An Agency Training Program

    Sanders Consulting Group has undertaken the development of a number of custom training programs, some for larger advertising firms and some for much smaller operations. For one firm, with multiple […]

     
  • In the agency world, things rarely get better on their own. Times a wasting.

    The Time is Short if You Have CEO Disease

    Ad agency CEO Disease is the name given to the sense of estrangement that comes over many CEOs as they struggle with managing a business while failing at maintaining the […]

     
  • The Agency Offsite as Engine for Innovation

    The Agency Offsite as Engine for Innovation

    Most agencies annually convene a leadership meeting, strategic planning retreat, or brainstorming session dedicated to crafting an innovative course of business strategy. Rarely do these meetings deliver results. Instead, they […]

     
  • The power of asking why?

    Simple Problem Solving: 5 Whys and Why-Why?

    The other day an interesting conversation reminded me of the old consulting tool called the “5 Whys.” It’s a simple question-asking method used to explore the cause/effect relationships underlying a […]

     
  • Think different. Break the patterns.

    ‘Tis The Season – Agency Planning for the New Year

    ‘Tis the season for reflection and planning about the ad agency and where you want to go in the new year. Every year, we help more agencies develop their growth […]

     
  • "You're fired!"

    Companies Never Fire Ad Agencies

    People do. And people fire agencies every day for a wide variety of reasons. They justify their decisions in a variety of ways. In numerous industry studies, researchers have noted […]

     
  • The only sure way to fail is to no longer try.

    The (un)Changing World | Agency Leadership

    Many agency leaders have given up on sailing into winds of change that are blowing through our industry. Instead they let clients take the lead and force the pace of […]

     
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